
Targeting the millions craving entertainment on the UK’s highways everyday, in summer 2008 Shark Watch was introduced into the UK’s motorways as a research campaign on In Your Space’s High Reach Billboard format with the purpose of creating awareness of the imaginary ‘brand’.
The research campaign which carried a ‘Shark Spotting’ competition developed into an online phenomenon on SharkWatch.co.uk, whilst providing invaluable insights about the high reach media platform. SharkWatch.co.uk received thousands of shark spotters who despite being impacted by the campaign in an environment far removed from the internet kindly visited the campaign’s website and posted their own comments and pictures to it.
In Your Space thanks all shark spotters and entrants to the competition which is now closed.

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08/08/2009 03:13
sharks...
01/08/2009 12:29
saw the beauty on the m56.me love da sharks
01/08/2009 00:28
Saw the shark twice yesterday. 1st time at 8.45am on the westbound A1139 in Peterborough. 2nd time at 3.45pm on the eastbound A1139. I overtook it and my shark loving 10 year old was a little freaked out by it lol :)
27/07/2009 21:51
just seen it driving past carlisle on way to scotland
25/07/2009 12:14
great white just swam past me on the a34 coming up to winchester.
22/07/2009 13:59
Just been seen near Bourton on the Water, Glos
21/07/2009 17:44
Was behind the big scary lookin shark on the M62 by jct 5 on 20 july 09 about 8am .
19/07/2009 00:12
seen entering the Muller factory in Market Drayton on sat 18th @ 9.40am
13/07/2009 01:43
Swam past me on a very wet M5 North Jnc 18. @ 00.45
11/07/2009 23:17
hi just thought we'd check out the website as we've just driven past a big flippin shark on the motorway!! made the journey a bit more interesting though! seen on the M6 south around 9.20pm
10/07/2009 07:54
Saw the BIG WHITE at Boreham Interchange, Chelmsford, 7am on Friday 10th July 09, looks scarey!!!!! I wanted to know more so looked it up as soon as I got to work!
07/07/2009 21:20
Jnt 18 A M5 at 9.15 this morning BIG FISH
05/07/2009 07:46
Saw on the wells Rd, Bristol 11am on 4th July.
02/07/2009 14:37
Spooted on the M60 going west near stockport at around 6pm
01/07/2009 10:30
Spotted 8.45am on the M60 just approaching junction 23 going clockwise. Kinda sharky!
30/06/2009 16:23
SPOTTED HEADING NORTH on M25 j16 today (30/07/2009) at around 10.00am
29/06/2009 14:12
Spotted Monday 29th June M5 southbound at Jct 19 Avonmouth about 7:30am. Massive Shark!
29/06/2009 14:10
spotted Monday M5 southbound Jct 19 at Avonmouth @ 7:30am - 2nd time i've seen it there in a year. Such a monster shark!
28/06/2009 20:31
Just saw the shark on M1 southbound at Northampton after a very long boring drive from Yorkshire, was cool to see that larger than life image, googled it straight away, so yeah fun advertising on large trucks certainly do make our journeys a bit more interesting! Thanks! Too late to take a pic tho bummer!
25/06/2009 10:11
Saw the Shark in Harlow on the Industrial Estate 09.48am
23/06/2009 10:35
M62 heading east J26 @ 0700 23 June 09
22/06/2009 22:15
We see the Sharks on a daily basis on A1307 between Haverhill and Cambridge.
22/06/2009 19:52
Spotted the shark in Goole Industrial Estate 8th June. Great sight
22/06/2009 19:25
yep! saw that baby on the M69
22/06/2009 08:56
A66 near Brough Sowerby, 7.45am 28th June. Great picture!
20/06/2009 16:32
Saw the shark M11 by Stansted airport Saturday 20th June 2009. Great photo
20/06/2009 15:43
i seen the pic of the great white on the way back from nottingham today it was amazing
19/06/2009 20:56
Have just seen the shark truck in congleton cheshire, it looked great!!!
16/06/2009 20:20
Seen the shark at M1 Junction 14. What a great picture.
09/06/2009 16:45
We saw the great white shark just outside Tesco' store in Durham, my son has been amazed since and kept me asking to go online to see again... the impacto of the picture is brilliant!!
09/06/2009 13:50
Spotted today 09.06.09 just joining M5 junction 5 southbound at 13.45
08/06/2009 18:00
Just saw the shark today (8/06) On the M4 westbound at Slough!!
07/06/2009 14:43
Last seen lurking outside of Tesco's Superstore,Dragonsville Retail Park in Durham is it a Man eater or was it looking for the Dragon.
07/06/2009 12:11
Spotted on the M5 Northbound between Exeter and Taunton around 7.30 on the evening of the 6th of June...also saw it on the Southbound M5 earlier in the afternoon.
06/06/2009 17:14
Just saw the shark cruising along the M11 - looked like he's heading towards Norfolk!!
06/06/2009 16:39
On the M25 near Heathrow (05-Jun) around 5:30
06/06/2009 15:15
hi I saw the shark on the M5 friday 29th may and then again on M5 on friday 5th June Rock on sharky
05/06/2009 09:40
I saw the shark on the A46 near syston in Leicestershire at about 3pm on Tuesday 2nd June
02/06/2009 20:42
I spotted the Great white on the M6 North bound on the 02/06/09 between junction 14 and 15. My son loved it and wanted me to ride side by side all the way home!!!
02/06/2009 08:35
We spotted the great white heading towards London on the M4 on Monday 1st June around 4pm.
01/06/2009 22:26
I saw it today west bound M4.
31/05/2009 17:17
I saw it on the M6 heading south on friday 29/05/09 near warrington.
30/05/2009 13:29
The beast was seen keele junction of the m6 at 1320hours on 30/05/09
28/05/2009 22:41
saw the shark heading into stafford today at 5.15pm
28/05/2009 20:54
We saw the shark this afternoon (28th May 2008)parked up on Moor Street in Burton on Trent. I must admit as I drove past it was quite scarey!
28/05/2009 16:56
On M62 heading west past M18 approx 11.30am
26/05/2009 12:47
Spotted on the 19th May 5:00pm approx, Layby on M67 just before A57 Hyde roundabout.
25/05/2009 11:51
I saw the big beast on the a34 heading towards the m40 just before noon. I love the shark!
24/05/2009 19:49
we saw the shark heading south on the M6 this afternoon!
23/05/2009 17:14
saw it on Junction 9 A14 heading along A6 towards bedford x
22/05/2009 22:58
It has just gone through Mottram on the A57
22/05/2009 09:54
i saw it traveling on the A12 on tue 19th of may
22/05/2009 09:24
I have just spotted one on M42 between Juntion 9 and 10
22/05/2009 08:00
Seen this morning on orton parkway, peterborough A1139.
22/05/2009 07:29
i saw it on M4 21st may bout 8.30
21/05/2009 17:28
I saw it in Yate this morning at 7.20am
21/05/2009 15:59
saw it on the m1 on tuesday on the way to alton towers
21/05/2009 10:01
I saw it on the M5 Junction 19 Roundabout this morning :)
21/05/2009 09:15
Saw a shark at the junction of Broad Lane and A45 in Coventry turned towards Rugby.
21/05/2009 09:10
Spotted it on the A45 in Coventry going towards Rugby
21/05/2009 08:40
Seen today on the M20 Dover-bound @ 7.50am
19/05/2009 21:53
Spotted it today at the Baillieston Roundabout in Glasgow sliproad after leaving the M73 southbound at approx 12.50pm
18/05/2009 20:04
I saw it yesterday on the M25 travelling towards Waltham Abbey at around 9:45 am.
16/05/2009 22:02
I saw it this afternoon on the M11 Northbound too, near Stansted
14/05/2009 17:55
Spotted on M56 towards Warrington on way home from work and as I work in marketing and promotions could not resist finding out more! Love the campaign
13/05/2009 10:02
Spotted In Righead Industrial Estate, opposite Morrison Utility Services
10/05/2009 20:57
Saw this afternoon on the M11 Northbound near Harlow
10/05/2009 08:54
Saw one on the M4 West bound not far from the services. Lots of fun!!
06/05/2009 15:40
Spotted one yesterday in Feltham, Middlesex at about 7.30 am - definitely woke me up!!!
05/05/2009 10:08
spotted one this morning in east kilbride, glasgow, couldnt miss it!
01/05/2009 17:21
M4 East bound, AWESOME advertising and from the looks of how many post are on here it clearly works
01/05/2009 17:12
My son thought the shark was really inside the lorry ! he was so excited. It's fab. Spotted at Llantrisant South Wales today 01.05.09
01/05/2009 12:52
spotted m6 south bound. Loved it!
30/04/2009 17:11
Spotted today at 8.25 on M25, woke me up! :)
29/04/2009 17:08
Spotted one on the M11 on Sunday and almost died of a heart attack at the wheel! Am extremely petrified of sharks so coming face to bumper with one on a busy motorway wasn't appreciated!
Clever idea but please think about the many of us that are petrified of these critters!
29/04/2009 10:47
Spotted today on M11 Southbound Harlow Jnt
29/04/2009 10:22
Spotted last night A1 Northbound near Huntingdon, then southbound on same stretch this morning
26/04/2009 20:00
Spotted today, northbound on M6 by the preston turn off
25/04/2009 11:22
Seen on m25 near cockfosters 25th april 11am
23/04/2009 13:09
on St.George's day around 09:15 near Tesco Feltham, my 3yrs old daughter shouted "SHARK!!!"
21/04/2009 18:43
SPOTTED on M5 southbound just passing Bristol exit on 21st April at 18.35
18/04/2009 13:18
Seen on Elizabeth Street, Salford, Manchester,on 15 april, 8:50
18/04/2009 12:05
seen on M11 northbound this morning (18th April)
16/04/2009 09:58
seen on weston road stafford on 16 april
14/04/2009 12:57
Spotted on the M25 near Heathrow on Good Friday............
11/04/2009 19:37
seen at kingston retail park milton keynes yesterday
10/04/2009 13:53
saw in e k this morning
07/04/2009 15:25
seen junction 14 of a14 (Histon/Cambridge)Monday 8pm - thought what the heck is that!And now realise i'm a geek and looked it up!
06/04/2009 09:58
M61 between Jncs 6&8 this morning! what do you do now?
05/04/2009 13:02
Spotted it on the M1 northbound at J15a
04/04/2009 17:44
saw today (04/04/09) approx 4pm between junction 10 and 9 M5 Northbound
04/04/2009 08:49
Ive saw it twice now. On the M6 at junction 34.
03/04/2009 22:06
saw the shark on the A14 between ipswich and bury st eds
03/04/2009 17:25
A very good lorry. I saw it on the Rainford Bypass on Wednesday 1st April.
31/03/2009 22:20
Spotted on the M56 near runcorn today
31/03/2009 11:05
Just spotted one on the m3 just past basingstoke
29/03/2009 20:52
A41 near Bicester!!
27/03/2009 07:53
Spotted on the M1 Southbound just before exit 7 & 8
26/03/2009 16:55
I saw it today at 11:30am near J17 on the M60. How do I enter?!
26/03/2009 00:03
Spotted on the M6 near knutsford services at about 8pm
24/03/2009 18:24
saw this loeey near leicester on the M1 AT ABOUT 13.00
24/03/2009 18:12
saw a shark near manchester
24/03/2009 10:52
Saw the lorry on the B4009 in Newbury Berkshire! YAY!
23/03/2009 22:10
Saw on the m6 north on the way to Blackpool!
23/03/2009 13:17
I can't believe you got me to look up this url having seen the lorry in Stoke this morning! Very clever.
23/03/2009 08:22
Saw the lorry on the m1/m62 roundabout @ 7.00am. Didnt realise a photo was needed !
15/03/2009 16:33
Saw the lorry drivin past my nana's house on the B4386 in Nox, shrewsbury, shropshire
11/03/2009 15:30
Seen the lorry driving through Bristol 2nd March 09. didnt know a picture was needed!!!
11/03/2009 09:49
This shark truck was parked out side my work , on bretton street dewsbury , west yorkshire. @9.30 on 11.03.09
07/12/2008 19:59
Saw this lorry on the A41 near Tong just off the M54.
27/10/2008 19:08
Saw the lorry on A14 near Kettering 27/10. Didnt realise needed a photo - damn!
23/10/2008 09:00
Spotted coming off the A14 at Bury St Edmunds Central and heading into town... annoyed that I need a photo to win some tickets!!.
22/10/2008 20:12
saw this lorry at 12:30 in a layby near paxcroft chicken farm outside trowbridge
21/10/2008 22:30
I saw a sharkwatch lorrie. Heading south on the M1 around J15 at about 645pm 21st Oct
18/10/2008 10:21
ii saw the Sharkwatch lorry on Warrington Road in prescot :) at 10:15 on 18th october 2008
10/10/2008 21:37
spotted on the a5 - m54 on the way home tonight at 5:30...was driving so no pic :o(
07/10/2008 21:56
I saw the truck followed it for on ehour on the hereford road. July/August. sent of photo and myself and bro are off to see james blunt on Tuesday
Thank you shark watch
03/10/2008 21:18
saw one today on the m5 northbound between j4 and j5 at 14:25 sent the txt message and then its asked me to send another with my name and address but it keeps failing the message for some reason
02/10/2008 09:00
Just seen on the M60 North - Brought a little bit of wild to Lancashire! No pic unfortunately.
25/09/2008 23:30
Swam with the real things 2006 AWESOME, see picture
25/09/2008 12:26
Spotted it in a lay-by on the A421 between Buckingham and Milton Keynes on Wednesday 24th Sept. No photo unfortunately.
21/09/2008 20:26
Saw on way back from Guildenburgh at Peterborough, didn't have a clue what it was so checked out web site now I know . Next time will take a photo
19/09/2008 05:17
i see this wagon every night on the m6, theres more than one
18/09/2008 16:12
Saw this bombing down the M20. I just thought it was some tabloid ploy regarding the recent alleged sightings of a Great White off of our coasts.....
Didnt have change to read the small print and only caught the website addy.
29/08/2008 20:40
Saw it on the M6 in the West Midlands last night (28/8/08). Like most other people didn't know I had to take a picture. I took notice of it and wondered what it was as my partner is looking to do a shark dive at the Blue Planet Aquarium. At least we know if we see it again we need to take a photo.
27/08/2008 11:25
Followed it this morning southbound on the M1 and then on to Wembley Staduim!
26/08/2008 13:04
Saw the lorry on the A5/M69 roundabout in Hinckley last night and wondered what it was all about?
Logged on this morning to find out...
Gutted...
Wish I'd known to take a pic!!!
Not a great advertising ploy if no-one knows about it...
Luv Barra! xx
24/08/2008 20:34
I saw two Sharkwatch lorries on the M25, both around Waltham Abbey, going in different directions. Time was about 8.50am on Sunday 24th August. Wish I'd realised I needed to take a photo .... my son is shark mad!
21/08/2008 22:16
I saw the Sharkwatch lorry on the A414 heading towards the Park Street roundabout at 4pm on Augsut 21 but couldn't take a picture as my two young sons, one of who is shark mad and spotted the lorry, were in the car.
20/08/2008 21:14
i have seen it 3 times and the last time i saw it i got the website address and added this coment
20/08/2008 21:07
i saw this on the m6 in going through stoke i have a photo somewhere if i find it ill add it on
15/08/2008 13:48
I saw the shark on the a1307 Linton Road, Cambridgeshire at 14:50 yesterday (14th August). Again didn't know i had to take picture but checked the site out, out of curiousity.
14/08/2008 13:35
Saw this in Newcastle 12.50 14th August A69 Derwent Haugh Road. Like everyone else I did not know I was supposed to take a photo!
11/08/2008 21:09
I saw this on the M4 going into wales at the toll road today. Just got home to check what it was about anmd din't know to take a picture
05/08/2008 18:38
I drove behind the truck for sometime today on the way to Wrexham. I was curious enough to check out the site but did not know about taking a pic until just now.
31/07/2008 12:55
Didn't know you had to take a photo!!
Saw it on the A20 just outside Maidstone, my little boy loved it.
28/07/2008 19:34
Saw this one in Ferryspeed, Portsmouth while doing a delivery in my own truck. Did see one a couple of months ago but didn't realise you had to photograph it and enter it on this site. Good Luck everyone.
25/07/2008 10:59
Followed one on the way to work in Longridge, near Preston - held me up on the back roads! Wish I'd have known to take a picture! Was about 2 weeks ago and has taken me till now to look it up!
21/07/2008 15:30
I saw it at the Moto station at Knutsford M6 I took a picture out of boredom and because it had a shark on it having no idea about it meant till now.
21/07/2008 11:16
I spotted it on the M40 South bound carriage yesterday (20th July) approx 9pm. Had no idea what it was about till logging on to this site, hence didn't take a picture ... :o(
19/07/2008 23:42
Saw it about 1pm heading towards Milton Keynes. Had no idea what it was at the time, wish I had taken a photo.
17/07/2008 10:29
Shark spotted swimming in the inside lane of the usual slow mving traffic betwen j8/9 Maidenhead and j7 slough this morning at around 8am.
17/07/2008 01:18
Saw it this evening on the M40 Southbound between Warwick and Oxford. Got the code 4 the SMS competil
15/07/2008 10:28
Saw it today on the M25 clockwise between J27-28 at 7.20 this morning - love it!
10/07/2008 22:27
saw this on the A92 arbroath road in dundee at 0540hrs thursday 10th july
10/07/2008 16:07
just saw the shark on the A37 wells rd, brislington Bristol,
09/07/2008 13:05
Just saw the Big Shark on the M25!! Wish id have taken a photo! Will know next time!!!
05/07/2008 20:31
just seen it on the m11 but didn't get a picture - cobblers!
02/07/2008 09:32
I saw one this morning by Festival Park in Stoke-on-Trent. I didn't realise what it was all about so I thought I'd come on here and take a look. I'll know to take a picture next time!
29/06/2008 20:08
Spotted the lorry on M1 this morning, wrote the website down to see what is was all about. Now I know I'll have my camera ready next time
23/06/2008 10:50
Seen one this morning on the M6 South at about 7:45 between junction 10 and 9! Didnt know what it was until i got to work but next time I will get a photo!
22/06/2008 21:43
Passed the truck today on M6 south, I was on my way to Wales and noticed the truck. Didn't know what it was until I looked up the web address this evening. Will be watching out for one next time I on the motorway
19/06/2008 17:41
Saw Two Yesterday, both on m6 one going southbound another going northbound, but didn't know what was going on till i had got to my destination, then another going north bound today but didn't get to my phone or camara in time, .. such luck i have ! but still Love the idea keeps me entertained on my long journeys!
19/06/2008 17:22
saw it today, caught my eye from the office window in eaton socon in cambs, got home and got on the website, shame never had camera with me . very clever idea .
17/06/2008 13:26
Saw it on the M25 (upladed my picture already) on the way down to Dorset to go Scuba diving!
16/06/2008 10:39
Spotted 7.40am today in Main street, Camelon, Falkirk. Didn't have a clue what it was about til I text it and came here. Didn't manage a photo though lol
10/06/2008 14:07
Saw it Sunday 8.30pm on A421 Milton Keynes to Buckingham. Didn't know what Shark Watch was all about until I looked on here today! Will keep looking!
09/06/2008 20:14
Saw it this morning 0625hrs A22 turning left onto A25 towards Oxted in Surrey.PR genius!
06/06/2008 10:10
saw the big shark as i passed it on the m6 south about 30mins ago!
06/06/2008 10:10
saw the big shark as i passed it on the m6 south about 30mins ago!
06/06/2008 08:39
overtook the shark on the M6
04/06/2008 13:56
Saw the shark lorry on the M3 near lightwater heading into London on Monday 2nd June on my way to work about 9ish! It caught my eye as Im Shark mad - just got the websight in time to see what it was all about - thought it was an Aquarium advert! Didn't have a camera and may have been a hazard to take a photo whilst driving on the M3 in the fast lane :O)
02/06/2008 12:22
SPOTTED ON A77 GOING THROUGH KILMARNOCK!!
31/05/2008 10:29
Spotted! 2am, M6 North, Junction 6. Stuck in traffic... but still missed the opportunity to get a non-blurry photo! :-(
30/05/2008 21:52
Saw the Truck on the A134 going towards Colchester today :)
28/05/2008 10:03
Spotted at Richardson Way Crosspoint Buisness Park Coventry 28 May.
24/05/2008 15:15
Passed the truck on the M11 going towards London today at 0645.
What a fantastic idea. Fantstic picture of a Great White!!!
24/05/2008 00:47
Nice white tummy eh ?, I'm no stranger to a fish supper !.
13/05/2008 19:13
13/may/08 1.10pm park up next to wagon on HARTHEAD SERVICE STATION didn`t see the shark till i woke up & nearly died amazing sight
10/05/2008 16:45
I saw it on the M4 heading East just before the M25 Fri 9 May at about 1555, but didn't have a clue what it was about. However, I took note of the www address because it caught my eye and I wanted to know what it was about. No idea that I was supposed to have taken a pic of it (D'oh!).
30/04/2008 18:58
Saw the shark on the M27 this morning. what a great advertising campaign certainly caught my eye
30/04/2008 18:04
Saw it today parked at 1pm parked in PJ Cafe in Sudbury, Derbyshire
29/04/2008 10:45
Saw it on Friday night. It drove right across the junction in front of me. It looked wicked!
21/04/2008 12:42
Saw the shark on the M6 leaving Manchester yesterday!!
18/04/2008 17:23
Saw a truck near Heathrow this morning, didn't know what the truck was for, so no pic! Good truck trailer!!
18/04/2008 10:20
Spotted this morning in Kidlington, Oxfordshire. Absolutely awesome truck!
Driver was lost - so I pointed him in the right direction, but missed the opportunity to get a photo!
17/04/2008 15:36
spotted in zeebrugge belgium great picture need more trailers like that
09/04/2008 17:09
Spotted at 9.18 on m1 today! Could'nt get the camara in time!! Looks wicked by the way, i nearly shat me pants when i saw it x
09/04/2008 13:27
Spotted in Liverpool this morning, great picture!
06/04/2008 19:15
The shark is parked in Membury services as I sit here typing.. Spotted!
06/04/2008 18:54
There was one heading up the A82 this afternoon. Watch out Fort William!
04/04/2008 14:32
Saw the shark as I zipped past on the M4 this morning.. If only I'd been a bit quicker with my phone camera! Next time, eh?
02/04/2008 15:23
This nearly made me fall off my bike this morning. Great big shark suddenly pulling up beside me.. Eeek!
01/04/2008 16:13
This advert certainly has some impact! I sat quivering behind a truck in a queue with a shark looking straight down at me. Spooky.

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